Jameson had feared that, under the conditions of global capitalism, the possibility of “critical distance” from the zoological monstrosity (Nietzsche’s term) of capital has been abolished: “the prodigious new expansion of multinational capital ends up penetrating and colonizing those very precapitalist enclaves (Nature and the Unconscious) which offered extraterritorial and Archimedean footholds for critical effectivity”. Like Lyotard and Deleuze, Jameson had offered criticism the gift of a single possibility: that thought should be possible in the space of a local representation within the unrepresentable totality of capital of the unrepresentability of that totality (there is no paradox here but, rather, a strict typology). For Lyotard, for example, this possibility arises in the form of a single question: Is it happening.
There is evidence, however, that criticism can no longer, in good faith, accept the hope that Jameson offered and perhaps it is here that Jameson’s utopianism parts ways with Deleuze: there is no exterior to capital (Deleuze’s acceptance and even affirmation of this proposition constitutes his essential Nietzscheanism). But rather than saying that capital creates its own exterior, it is more interesting—and horrifying—to see that its most important function is to create its own interior.
But what has escaped sufficient attention is that essence of capital consists not only in desiring-production but in its mute consumption of criticism (that results in something much like the cytopathic effects of viruses on healthy cells): even the unjust, the ugly, or the banal can become objects of consumption with the proper “will to enjoyment”.
Although not really in a position to speak on the matter (though interesting precisely for that fact), Miley Cyrus recently said, commenting on a recent infamous cultural episode, that “it should be harder to be an artist”. Whereas the previous generation of critical theory had feared the commodification of art—and the attendant reactionary tendencies of bourgeois art that provided critical art with its image in a counterfeit double—we now see the ontological collapse of art into capital. In these studios that provide, for a modest fee, petite-bourgeois philistines with the opportunity to display their cultural vulgarity under the guise of liberal-democratic aspiration,* we might think that capital has finally delivered a less-than-merciful coup de grace.
*Although, as a final insult, these studios declare their commitment to “music, not the pursuit of fame”.
But the real danger is not the death of art but the impossibility of criticism. We have known for a long time that capital is oblivious to intentions, yet the ironists persist in their failure to recognize their own self-contradictions. The latest product of these music factories has apparently earned its customer at least $20K not despite but precisely because of its ineptitude—and this is the ironists’ final victory. What we should mourn is not the death of art—which is now simply the outsourced product of mechanized labor just as the shoes we wear—but the helplessness of criticism in the face of it. And the proper vocabulary of such mourning is silence, to which criticism now seems to be reduced.